O serie de celebritati din intreaga lume isi imprumuta numele pentru crearea de diferite parfumuri, produse cosmetice, haine, incaltaminte, accesorii, carti si jucarii sau cd-uri cu poze ale acestora, menirea tuturor acestor lucruri fiind de a scoate bani si de a le spori popularitatea celor dintai, dar si vanzarile in randul fanilor.
Cateva dintre aceste vedete fac parte si din urmatoarele categorii de profesii si au la activ colaborarea cu mai multe branduri de parfumuri sau detin sub semnatura proprie parfumurile lor si doar ale lor. Brandurile de parfumuri si de alte produse folosesc vedetele si liderii de opinie pentru a face profit de pe urma popularitatii vedetei in cauza care poate duce ca lucrurile respective sa se comercialize foarte mult in randul fanilor care in acest fel se asociaza cu brandul sau cu vedeta in sine.
Cantareti
- Celine Dion: Celine Dion, Notes, Belong, Always Belong, Memento, Enchanting, Spring in Paris, Paris Nights, Sensational, Sensational Moment, Spring in Provence, Chic
- Cher: Uninhibited by Parfums Stern, Inc.
- Christina Aguilera: Christina Aguilera by Christina Aguilera, Inspire, Christina Aguilera: By Night
- Enrique Iglesias: True Star
- Gwen Stefani: L. A. M. B., L by Gwen Stefani, Harajuku Lovers
- Jennifer Lopez: JLo Glow, Still, Miami Glow, Love at First Glow, Live, Live Luxe, Glow After Dark, Deseo, Deseo Forever, Deseo For Men, Live Platinum, Sunkissed Glow
- Jessica Simpson: Fancy, Fancy Love
- Kylie Minogue: Darling, Sweet Darling, Showtime, Sexy Darling, Couture, Inverse (Men)
- Mariah Carey: M by Mariah Carey, M by Mariah Carey Gold, Luscious Pink, Forever
- Michael Jackson: Mystique de Michael Jackson, Legende de Michael Jackson, Magic Beat Unwind, Magic Beat Heartbeat, Magic Beat Wildfire, Michael Jackson Mystery
- Prince: Get Wild, 3121
- Sean John: Unforgivable, Unforgivable Woman, Multi-Platinum
- Shania Twain: Shania by Stetson, Shania Starlight
- Tim McGraw: McGraw, Southern Blend
- Usher: Usher For Him, Usher For Her
- Victoria Beckham: Intimately Beckham for Her, Intimately Night for Her, Beckham Signature for Her
Sportivi
- David Beckham: Instinct, Intimately Beckham for Him, Instinct Intense, Intimately Beckham Night for Him, Beckham Signature For Him
- Derek Jeter: Driven
- Maria Sharapova: Maria Sharapova
- Michael Jordan: Michael Jordan, Jordan, 23